The Logic Lifeline

A logical approach to sorting out world events. Where logic, opinion and speculation are combined to produce a reasoned, but entertaining reading experience. The unofficial hometown conservative blog of Woodridge, Il

Monday, December 26, 2005

Narnia movie help economy in the candy sector

In the recently released movie "Narnia: The Lion, the Witch and the Wardrobe" the young boy Edmund is offered something to eat that would be magically made. Edmund asks the witch for some Turkish Delight, which is so good he craves more.

This brief reference in the movie has boosted candy sales of Turkish Delight in the UK with one store ASDA increasing Turkish Delight sales by 42%. The success of the movie is good to see. It will not break the all-time sales records, but its success will surely be enough to launch the next in the series: Prince Caspian.

Perhaps there are other sectors that will receive a boost: archery, swords, horse riding, finely crafted furniture? We'll see.


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